F&F Activewear

F&F is Tesco’s accessible, style-led fashion brand, available in over 80 stores across Ireland. As part of our work with Tesco Ireland, we supported the refreshed F&F Active collection through consumer and lifestyle PR that positions the brand as inclusive, relatable and genuinely in tune with how Irish women move, dress and live day to day.

To support the refreshed F&F Active range, we rolled out an integrated comms campaign that included national media relations, influencer engagement and a curated launch moment. We brought key media and influencers together for a wellness-led morning at Reformation Pilates in the stunning Bolands Mills, where they experienced the range first-hand before a styling showcase. Across everything we did, we focused on simple storytelling around movement, comfort and confidence - showing that F&F Active delivers premium-feeling performance at accessible prices, and helping the collection cut through in a crowded activewear market.