PRCA Spotlight Award Win for THE HIVE Agency & Tesco Ireland

Awards like these are never won alone. They are the result of brilliant client partnerships, talented teams and the kind of creative ambition that refuses to take the easy route - and this one means a great deal to everyone at THE HIVE Agency.

We are thrilled to have taken home the PRCA Spotlight Award for Best PR Event Contribution for our work with Tesco Ireland on the F&F Activewear campaign. The campaign set out to shift perceptions of the F&F brand by creating a live experience that allowed influencers and journalists to engage with the activewear collection first-hand. By weaving together fitness, food and lifestyle, we built something that felt authentic, immersive and reflective of the quality of the range - cutting through existing consumer bias and moving the needle on how key voices in media and culture see the brand.

Seeing our work recognised by the industry is something we're incredibly proud of. A huge thank you to our partners at Tesco Ireland – this wouldn't have been possible without your trust and collaboration. Congratulations as well to all of the other winners and nominees who made it such a brilliant night.