Müller x Myprotein
Great Taste. High Protein. The New Power Couple.
We’re proud to support our client Müller UK & Ireland as it launches the Müller x Myprotein range in Ireland - a powerful partnership that combines great taste with high protein, now available in chilled aisles nationwide.
This campaign is rooted in a key insight: 74% of young people say finding real connection is harder than ever. That’s why Müller and Myprotein, the new power couple, are going beyond the fridge shelf to encourage real-life connection through health, fitness, and movement.
To bring this to life, we activated across multiple touchpoints - a targeted influencer gift drop was shared with committed wellness seekers and food lovers, featuring playful dating profiles for each product to match personality with protein. A national consumer survey explored Ireland’s gym and wellness habits on how people move, connect and consume protein today. Designed to move people - not just physically, but socially - we created The Perfect Muller Match Summer Series featuring an Ali Hayes Cloud Pilates session at Windmill QTR of mindfulness, movement and a wellness, a Sole Mates Run Club with Aoibhinn Raleigh along the Grand Canal Dock and still to come HYROX Training with the ever fabulous Nadia El Ferdaoussi this Saturday, July 12 at SAINT Studios - a beginner-friendly, high-energy workout designed to boost confidence and connection.
This campaign isn’t just about product. It’s about people. It’s about the shared moments that happen in motion, and the belief that wellness and connection go hand in hand.
@mulleruk_ire
#Müller #Myprotein #ItsAMatch #TheNewPowerCouple