Bord Gáis Energy - GAA All-Ireland Senior Hurling Championship 2026

Hurling is defined by speed, skill and a sense of community that runs deeper than any scoreline. For 17 years, Bord Gáis Energy has stood proudly alongside it, and this year marked another milestone in that long-standing partnership with the launch of the 2026 GAA All-Ireland Senior Hurling Championship at Croke Park.

We brought media, ambassadors and guests together at one of Irish sport's most iconic venues to mark the occasion - with Bord Gáis Energy ambassadors and legends Lee Chin, Alan Connolly and Cian O'Sullivan in attendance, alongside a few scene-stealing Irish Wolfhounds. The launch also unveiled the next phase of the brand's Know Your Power campaign, developed with creative agency The Tenth Man and directed by Ben Tonge - the man behind Ted Lasso. 

Building on last year's partnership with Lee Chin and comedy duo The 2 Johnnies, it leans into their winning dynamic: Chin's calm, elite professionalism set against the light-hearted chaos the lads bring, played out through a series of everyday moments where hurling is never far from the surface.