ONLY Peroni - It’s Iconic!

Peroni Nastro Azzurro brought its bold new global creative platform, ONLY Peroni, to Ireland - a campaign that places the brand alongside Italy's most iconic cultural symbols, from the Trevi Fountain to Scuderia Ferrari, inspired by the charming Italian habit of downplaying something that is clearly exceptional.

To mark the Irish launch, we brought media and influencers together for an exclusive launch event hosted by Cassie Stokes, celebrating the campaign and the bespoke artwork created for it by Dublin-based illustrator Mark Conlan. Commissioned exclusively for the Irish market, Mark's work reimagines iconic moments of Irish identity through an Italian lens - a nod to the surprisingly deep cultural bond between the two nations. The pieces are now on display in pubs and venues across the country, placed exactly where they belong: discovered naturally, over a cold Peroni.

The campaign was supported across media relations, influencer marketing and press office - helping bring the ONLY Peroni story to Irish audiences ahead of a summer of ONLY Nights events rolling out across Dublin, Galway, Cork and Belfast.