VOLVO CARS IRELAND 

As the PR partner for Volvo Cars Ireland, we help convey Volvo’s global mission of personal, sustainable, and safe mobility. Our work is powered by high-impact media relations and influencer marketing, connecting the brand to lifestyle audiences across the country. A key pillar of the comms strategy is Volvo’s prestigious brand ambassador program that features horse-racing legend Rachael Blackmore, renowned architect Dermot Bannon, and award-winning chef Mark Moriarty. Through curated events and bespoke content, we weave these ambassadors into the Volvo story—whether it’s a Scandinavian-inspired culinary experience or a fireside chat on the shared importance of precision and safety. This human-led approach ensures Volvo remains at the forefront of the Irish cultural conversation. While technology evolves, Volvo’s "Safety First" DNA remains the cornerstone of our communication strategy. Volvo’s pioneering spirit is best captured by their 1959 invention of the three-point seatbelt; in an unprecedented act of altruism, they gave the patent away for free because it was too important to keep to themselves. By promoting the "For Life" philosophy, we ensure that when Irish families prioritize protection, Volvo remains their first choice—securing the brand's reputation from its heritage roots into an autonomous future.