TESCO

Tesco is the largest retailer in Ireland and one of the most significant employers in the country. As strategic communications partners, our work stretches across lifestyle/consumer PR where we seek out creative and proactive media opportunities aligned to business goals, customer offering and reputation management. With 183 stores in Ireland and over 13,000 employees nationwide, Tesco is firmly rooted in local communities across the country.

In addition to robust national media engagement, our work is heavily weighted to regional media communications and building brand awareness for important Tesco initiatives such as Stronger Starts Cooks, Food Appeals and the Tesco Community Fund. In particular, Christmas is the most important time of the year for retailers and is rife with competition and a saturated news cycle. Our most recent multi-layered Christmas campaign successfully cut through the noise and resulted in 121 pieces of media coverage, 126 social pieces from media and influencers and a reach of 7.4 million.