MÜLLER UK & IRELAND 

We have worked with Müller, one of the nation’s favourite dairy brands, since 2019 across product launches and sponsorships, including Müller’s sponsorship of RTE’s flagship Sunday night show, Dancing With The Stars. Most recently, we launched the Müller x MyProtein range in Ireland, bringing a variety of high-protein dairy products to the chilled aisle for the first time.

To drive awareness of our ‘It’s A Match’ campaign, we worked closely with key influencers in the health & fitness arena to host a series of sold out consumer fitness classes, including pilates, Hyrox and a run club. The campaign was complemented by a media relations campaign, a media & influencer product drop that played on the ‘It’s a Match’ theme by giving each of the new products their very own dating profile which highlighted its benefits , and content creation with our three influencer ambassadors. To date the campaign has secured a combined audience reach of over 3.5M.