DUBLIN BUS

Carrying 147M people each year, Dublin Bus helps the people of Dublin to live their best lives, keeping the economy moving and keeping them connected. It's one of the largest employers in the country and has some of the most progressive, inclusive and pioneering HR policies that help to make it a great place to work. We have worked with Dublin Bus for over 10 years across their reputation management, lifestyle and consumer PR, sponsorships, employer branding and sustainability mandate.

As well as sports sponsorship, community support and service campaigns, we have devised award winning Female Recruitment campaigns e.g. ‘More Mná’ with the ambition of doubling female drivers. We captured national media attention with survey insights of gender stereotypes in the workforce, which was complemented with a ‘Test It & See’ influencer marketing campaign inviting them to test-drive a bus. The campaign amassed a reach of over 8M including RTE Six One News, Virgin Media News, Morning Ireland, Today FM, 98FM, the Irish Times, Irish Independent, Irish Examiner  - all helping to hit the double number of drivers target!